The Godfather Of Sports Talk Radio Jeff Smulyan calls The Pat & Aaron Show to talk about his long career. He first begins by saying that he wasn't viewed as a genius until WFAN began to work, and that's how all his ventures have been in his life. Pat asks him about hiring David Letterman for radio, and he explains that he was the nicest guy to work with. Then Jeff explains how adding Don Imus and Mike & The Mad Dog helped grow the brand, and now there are over 700 sports radio stations. He promotes "Never Ride a Rollercoaster Upside Down: The Ups, Downs, and Reinvention of an Entrepreneur Kindle Edition" which can be found on Amazon!